Founder, Executive Producer
Michael Walrath founded Right Media in 2003. He was CEO of the company
before its acquisition by Yahoo! in July 2007. Guiding and following through
on Right Media's vision to create a more open, fair environment for online
advertising, Mike helped to transform the industry and introduce a new
sector: the exchange marketplace. The Right Media Exchange's 145+
members-advertisers, publishers, networks and technology providers-have an
equal opportunity to connect directly to new partners, trade more
efficiently and bring a new level of control to their businesses.
Mike had a successful career at DoubleClick (and later MaxWorldwide) where
he was director of direct marketing and SVP of strategy and development. In
2001, he was responsible for the creation of DoubleClick Direct, the
company's direct marketing offering. Mike was awarded the Ernst & Young
Entrepreneur Of The Year® 2007. He spends his non-business time enjoying his
family and an occasional golf game. He has a B.A. in English from the
University of Richmond. Michael co-founded Atlas Films in 2008 with his wife
Michelle and Stephanie Soechtig with the goal of creating entertaining films
with social messages.